Academic Digital Marketing & Community Manager

Purwadhika Digital Technology School | 2019 - Now

I lead digital marketing corporate trainings for top companies like Telkomsel, Astra, and BCA. At the same time, I manage Purwadhika’s community of 3,000+ alumni, running 100+ events yearly and building programs that increased partner revenue by 432%. I also write and co-host The Marketing Playbook, sharing insights on marketing trends and strategies.

Digital Marketing Consultant

Purwadhika Digital Consulting | 2022 - Now

As a consultant, I help businesses strengthen their digital marketing strategy—focusing on B2B growth through SEO audits, team enablement, and system optimization. My work includes building sustainable digital foundations, improving brand visibility, and aligning teams with measurable marketing goals.

Clients:
• Samudera Indonesia, Tbk – Optimizing website UX and SEO to increase traffic and visibility in the B2B market.
• Ambilhati (FAB Group) – Enhancing internal digital capabilities through team planning, training, and workflow standardization.

Digital Strategy & Business Director

CikalBakal Creative | 2019 - 2024

I lead the development and execution of integrated digital strategies for over 20 national brands, ensuring every plan aligns with business objectives and delivers measurable impact. My role spans from high-level strategic planning to overseeing daily digital operations across industries.
A notable achievement includes advising Indonesia’s Ministry of Finance (DJPPR) in a national bond campaign that reached over 131,000 new investors, surpassing target by 135% and generating Rp 107.35 trillion in 2022.

Clients:
Kementerian Keuangan (DJPPR), Telkom Indonesia, Garasi.id, Energen, Jasindo, GBK, Kompas Gramedia Group, Agung Podomoro Group, and more.

Digital Marketing Strategy Manager – Financial Services

Trans Media Sosial (TMS) | 2017 - 2019

Developed and led digital marketing strategies for CT Corp’s financial services brands, including campaign planning, social media, and digital asset management. Managed a creative team and collaborated closely with senior leadership to ensure alignment with business goals.

Clients: Bank Mega, PFI Mega Life, Mega Insurance.

Digital Marketing Manager

CT Corpora | 2016 – 2017

Managed cross-brand digital marketing initiatives within CT Corp, creating integrated campaigns and overseeing daily social media activities for multiple business units.

Key projects included the launch of Antavaya.com (new OTA) and synergy campaigns across Transvision, The Coffee Bean, Baskin Robbins, Bank Mega, Carrefour, Mega Insurance, and Mega Asset Management.

Social Media Specialist

Kawan Lama Retail | 2016 - 2016

Handled social media strategy and execution for ACE Hardware Indonesia, Toys Kingdom, Office 1 Superstore, and Bike Colony.
Led campaigns such as #PokemondiACE, #PokemondiToysKingdom, ACE Mobile App 2.0 launch, and weekly engagement via Facebook Live to drive online-to-offline interaction.

Digital Media Manager

Swaragama Group | 2012 – 2016

Led a digital team of 8 to manage and optimize digital assets across Swaragama Group’s radio stations, training center, and event organizer. Achieved significant organic growth, boosting Swaragama FM’s Twitter from 5K to 120K followers and Facebook from 2K to 100K.

Key projects included campaigns for Bear Brand, Walls Cornetto, Simpati Go Discover, Coca Cola Coke Beat, and Indosat.